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	<title>Alex Metcalf &#187; itunes</title>
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	<link>http://www.alexmetcalf.com</link>
	<description>Web expert and technology explainer in British Columbia, Canada</description>
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		<title>iTunes store non-deal of the century</title>
		<link>http://www.alexmetcalf.com/2010/04/itunes-store-non-deal-of-the-century/</link>
		<comments>http://www.alexmetcalf.com/2010/04/itunes-store-non-deal-of-the-century/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:29:38 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[itunes]]></category>

		<guid isPermaLink="false">http://www.alexmetcalf.com/?p=389</guid>
		<description><![CDATA[In another example of the iTunes Store needing to be reined in, here&#8217;s the amazing UK promotion for £5 movies:

Hmm. There&#8230; er&#8230; aren&#8217;t any.
It&#8217;s a large store with amazing content, but it&#8217;s sprawling out of control with generic structures and poor management.
]]></description>
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		<title>Clearer Movie Rentals in iTunes</title>
		<link>http://www.alexmetcalf.com/2010/03/clearer-movie-rentals-in-itunes/</link>
		<comments>http://www.alexmetcalf.com/2010/03/clearer-movie-rentals-in-itunes/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 16:38:35 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Usability ideas]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[rentals]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.alexmetcalf.com/?p=257</guid>
		<description><![CDATA[iTunes movie rental screens – see the before-and-after graphic below – would benefit from some simple user experience improvements:

You do not need to rent directly from a search screen such as &#8216;New to Rent&#8217;. I would anticipate most people click through to the movie first, then choose rent, to reassure themselves on making the correct [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Improving the iTunes store &#8211; search results</title>
		<link>http://www.alexmetcalf.com/2010/03/improving-the-itunes-store-search-results/</link>
		<comments>http://www.alexmetcalf.com/2010/03/improving-the-itunes-store-search-results/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 17:31:51 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Usability ideas]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.alexmetcalf.com/?p=198</guid>
		<description><![CDATA[Following from my last post about the iTunes store, I appear to be on a roll here. Here&#8217;s how you can give the iTunes store&#8217;s search results a makeover.
Here&#8217;s the current store search results page (click to embiggen) for &#8216;TomTom&#8217;, where inexplicably the app search results aren&#8217;t at the top – even when you search [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Improving the iTunes store &#8211; TV shows</title>
		<link>http://www.alexmetcalf.com/2010/03/improving-the-itunes-store-tv-shows/</link>
		<comments>http://www.alexmetcalf.com/2010/03/improving-the-itunes-store-tv-shows/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 06:17:20 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Usability ideas]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.alexmetcalf.com/?p=186</guid>
		<description><![CDATA[An iTunes thread on Ars Technica inspired me to give the iTunes store a user experience spring clean – specifically, browsing TV shows.
Here&#8217;s the US store&#8217;s current presentation of Curb Your Enthusiasm, Season 1 (click to embiggen):

It&#8217;s crowded. Information is duplicated, such as the main season picture, the show title and season number, and many [...]]]></description>
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		</item>
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		<title>Browsing movies in iTunes</title>
		<link>http://www.alexmetcalf.com/2010/01/browsing-movies-in-itunes/</link>
		<comments>http://www.alexmetcalf.com/2010/01/browsing-movies-in-itunes/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 23:40:43 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Usability ideas]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.alexmetcalf.com/iguanafuture/?p=79</guid>
		<description><![CDATA[Browsing movies in iTunes needs to be much more interactive and visual, like it is in a video store. Here&#8217;s just one concept of how you could do this, using Cover Flow in a really appropriate way.

]]></description>
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