Alex Metcalf
Customer Experience Consulting

Bringing it all together online.

Bringing it all together online.

Imagine a tattered carpet corner at the front entrance to your flagship hotel.

First impressions count, and this issue would be a stain on your hotel’s reputation. Clients would notice instantly; staff would be aghast, racing to address the situation. The carpet would be replaced immediately.

And yet we unwittingly ignore similar issues with our business’s online presence, because the invisible nature of the Internet naturally puts distance between ourselves and the end experience. Put another way, most people are understandably ill-equipped to notice their tattered carpet corners online, let alone know how best to fix them.

The impact is extraordinary. Businesses worldwide measurably depress their customer satisfaction scores and leave billions on the table by providing sub-par online experiences to their customers and clients. In our modern era of global competition and accelerated business disruption, this simply isn’t acceptable.

You therefore need an expert to conduct a review of your online presence and reveal any experience issues to you, quickly and competently. This expert must be a navigator who understands the murky waters of online behavioural psychology, and also a clear communicator for describing it all in a way you understand. Someone who comes in for targeted consulting, and leaves your teams strategically empowered by the findings—and with clear practical steps to take.

This is my life’s work. For over 20 years I’ve helped the biggest businesses worldwide deliver market-leading, high-end online experiences. I’ve conducted thousands of research projects and website testing sessions so you don’t have to: there are patterns behind all online experience issues, and I’ve honed that insight, so you enjoy the benefits: together we focus on what’s not working for you online, and how we’ll fix it as soon as humanly possible.

Let’s elevate your online presence to a level worthy of your business’s aspirations.


Alex Metcalf, User Experience (UX) and Customer Experience (CX) Consulting

From Prime Ministers' Offices to multinationals such as Liberty Global, the world's largest international TV and broadband company, Alex guides aspirational clients towards online excellence.

With two Masters degrees in computing and psychology, and 20 years' consulting experience, he quickly identifies and remedies online experience issues that are costing companies time, money, and brand loyalty.

Previously Alex was an award-winning software developer and website pioneer, and an award-winning sales engineer at Sun Microsystems.

Alex works worldwide from his family home in the mountains of BC, Canada.

Alex Metcalf clients: London Business School, BBC, Virgin Holidays, Sky, Liberty Global, NHS, British Gas

"Highly rated and very personable UX expert"
- Alun David, Project and Programme Manager

"Wise, down to earth, creative, practical, personable, and great fun to work with"
- Frances Campbell, Consultant & Information Architect

"That rare combination of strong technical skills and knowledge, while being an excellent communicator"
- Maria Archer Taylor, Director and Communications Manager